DIGITAL MARKETING SERVICES
WEBSITES HOSTING, DIGITAL REPORTING, SEARCH ENGINE OPTIMIZATION, AND MORE
Are you looking for a fresh perspective and strategy that will advance the optimization of your current website? Would you like to capture untapped potential through your practice’s social media efforts? Is there opportunity to elevate your practice brand? If you answered “yes” to any of these questions, you’re in luck! By leveraging analytical data collected from our member’s websites over the years, our team of digital experts will enhance your website presence and user experience.
WEBSITE MAINTENANCE & HOSTING
We understand your daily priorities are focused around building your practice and providing remarkable patient care. This is why our team of digital experts makes it their mission to manage and update your website with ease. They will ensure your online presence drives patient flow and enhances your online reputation. Our website services include:
Updates and edits within 48 hours (business days)
Access to a dental focused website, content, and graphics
Theme updates
Plugin updates
WordPress updates
Server security and 99.99% uptime
Domain management and renewal
DIGITAL REPORTING & STRATEGIC PLANNING
Upon request, our team of digital experts can partner with you to develop proactive, strategic plans, and initiatives related to your practice’s digital marketing efforts. You will also receive:
Monthly reports of digital trends and history
Google Analytics setup and maintenance
Google Search Console setup and maintenance
Spam removal in Google Analytics traffic and update spam filters
LOCAL LISTING SUBMISSION & MANAGEMENT
In order to increase your practice’s visibility on the internet and get showcased in local search results, your local listings profile containing practice information (name, phone number, address) needs to exist in as many directories as possible. Our digital team will:
Claim and manage Google My Business, Yelp, and Bing
Submit practice information to data aggregators including Acxiom, Neustar, and Localeze
Annual resubmission to data aggregators to ensure accuracy
Publishing of NAP (Name, Address, Phone Number) to over 150+ directory websites
Optimize listings and monitor for consistency across all platforms
SEARCH ENGINE OPTIMIZATION
Our team will develop an online search engine optimization (SEO) strategy that is effective and results-driven to increase your practice’s patient flow and improve conversion.
SEO IN A NUTSHELL
Differentiating your brand from that of the competition is crucial. Search Engine Optimization (SEO) puts emphasis behind writing and organizing your website content in a format that users and search engines love. Our digital specialists are continuously testing different strategies and researching alternative algorithms to ensure your website remains in alignment with the forever-changing digital landscape of the World Wide Web. Our SEO services include:
XML/HTML sitemaps
Internal link structure for UX and search engines
Review Google Search Console for errors
Create redirects and update broken links
Evaluate and update technical SEO with latest best practices
Keyword focused technical SEO
Strategic support in creating content
Includes page creation, optimizing text, images, technical SEO
Optimization of all submitted page and blog content
ONLINE REVIEW OPTIMIZATION
There is no doubt that once we get patients into your dental practice, you provide them with a patient experience and care above and beyond market competition. How are you showcasing your exceptional level of patient care to prospective patients before they reach your parking lot?
By taking advantage of online reviews through popular websites like Google and Yelp, it provides a simplistic approach to sharing the remarkable experiences your current patient’s experience, with future prospects. We understand collecting online reviews can be taxing, which is why we are here to provide a solution! Our online review platform includes:
Post-appointment text and emails to patients
Aggregation of online reviews
Dashboard to monitor online reviews
Online reputation tracking and scoring
PAY-PER CLICK (“PPC”) CAMPAIGN
We are a Google Premier Partner. Only 3% of all digital agencies achieve this status. It is given out by Google to those who exceed their paid-search marketing standards and deliver exceptional service and results to their clients.
We offer complete digital marketing under one roof. You will benefit from a team that specializes in all key areas of digital marketing, including local SEO, online reviews, and social media:
SOCIAL MEDIA SETUP
& COACHING
As the effectiveness of traditional marketing continues to decline, enhancing your social media brand and presence has become essential in order to attract new patient flow. Our digital team will work alongside you to provide the following services: